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随着当今社会的迅速发展,新媒体已经成为一个崭新的网络传播平台。新媒体环境也为高校团委工作的顺利开展创建了必要的条件。高校团委作为一个学生组织,主要宗旨便是作为基础,来发展、引导新青年的思想文化,不断丰富大学生的思想内涵。目前高校新团委的工作主要是以思想调查、微博、电影宣传等形式,以多种媒介来促进高校学生的思想形态发展。在此,笔者简析高校团委应用新媒体工作研究方式,并提出个人的相关看法。
With the rapid development of today’s society, the new media has become a brand new platform for Internet communication. The new media environment has also created the necessary conditions for the smooth development of the work of the college league committee. As a student organization, the main mission of college Youth League is to develop and guide the ideology and culture of the new youth and enrich the ideological content of the undergraduates. At present, the work of the New Youth League in colleges and universities mainly focuses on the ideological development of college students by means of various media in the forms of ideological surveys, Weibo and movie publications. Here, I analyze the college Communist Youth League to use new media research methods, and put forward personal views.