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在任何一个时期,广告的普遍性存在被人们所倚重与接受,新媒体广告成为当今社会在宣传推广上的制胜法宝,广为青睐。相对于传统广告而言,其海量的传播性、多元化的覆盖途径、多样性的扩散方式、丰富的创意表达、及富有科技性的制作手法加上受众的高参与度,成为当今社会主流的广告宣传方式。下面将从“室内设计”效果图这一大众化的新媒体广告市场来分析阐述优秀作品的制作标准。
In any period, the universality of advertisements has been relied on and accepted by people. The new media advertisements have become the magic weapon for the promotion of publicity and promotion in today’s society and are widely favored. Compared with traditional advertisements, its massive dissemination, diversified coverage, diversification of diversity, rich creative expression, and rich scientific and technological means of production coupled with the high participation of the audience has become the mainstream of today’s society Advertising methods. The following will be “interior design ” renderings of this popular new media advertising market to analyze and elaborate the production of outstanding works standards.