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能想象一个门外汉10个月内改变一个行业格局吗?在竞争异常惨烈的户外以及新媒体广告业,一匹黑马短短8个月内通过对11家竞争对手的并购整合横空出世,得以与顶尖企业比肩而立并形成鼎足之势,最终,以行业大整合圆满结局。在这场多方博弈的游戏中,所有参与者都成了最后的赢家,无一输者。这个框架传媒与分众传媒的并购传奇,是中外企业界少有的获得巨大成功的并购案例,它预示了未来商战的逻辑:胜者不再是那个最强大、有能力“消灭”所有竞争对手的霸主,而是那个最和谐的、能保证每个对手都共赢的智弈专家!
Can you imagine a layman changing the pattern of an industry within 10 months? In the extremely fierce competition in the outdoor and new media advertising industry, a dark horse in just 8 months through the merger and acquisition of 11 competitors, turned out to be able to The top companies stand shoulder to shoulder and form the ultimate momentum. In the end, the industry’s great integration has come to an end. In this multi-game game, all participants have become the final winners and no losers. This framework media and Focus Media M & A legend is a rare case of great success in the Chinese and foreign business community, it indicates the logic of future business warfare: the winner is no longer the most powerful, capable “eliminate” all The overlord of the competitor, but the most ingenious and intelligent game expert who can guarantee every opponent to win!