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随着微博等自媒体的迅猛发展,网民不仅是信息的接收者,更是信息的发送者和传播者。网络舆情应对的压力和难度越来越大,迫切需要系统分析当前的网络舆情特点,提升电磁环保宣传的舆情监测、分析、预警、应对能力。因此,需要系统化评估网络舆情风险和应对效果,探索“舆情监测——专家咨询——提出预案——效果评估”的全流程突发网络舆情事件应急处理策略,提升电磁环保宣传网络舆情应对效果。
With the rapid development of microblogging and other media, Internet users are not only the recipients of information, but also the sender and the communicator of information. Internet public opinion to deal with the pressure and difficulty more and more urgent need to systematically analyze the current characteristics of the Internet public opinion to enhance public awareness of electromagnetic environmental monitoring, analysis, early warning, coping skills. Therefore, it is necessary to systematically evaluate network public opinion risks and response effects, and explore “emergency response strategies” of public opinion monitoring, expert advice, proposed plans and effectiveness evaluations, and enhance the public opinion on electromagnetic environmental protection publicity networks Respond to the effect.