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败走养鸡场1995年7月,从重庆市轻工业学校毕业后,学电器自动化技术的郑向宏进入重庆市一家电器厂做了一名技术工人。由于电器厂生产的产品没有市场竞争力,效益一直很不好,郑向宏每个月只能拿200元钱左右的工资。1997年8月,在电器厂干了一年多后,郑向宏决定辞职,另外找份有竞争力的工作。随后的5年里,郑向宏做过中国人寿保险公司推销员,也办过养鸡场。办养鸡场时,因为市场调查太片面赔了不少钱。但是却让他得到了一个极为宝贵的教训——如果市场调查不彻底,就只能看到小市场,无法看到大市场。
Lost the chicken farm In 1995 July, graduated from Chongqing Light Industry School, learning electrical automation technology Zheng Xianghong into a household electrical appliance factory in Chongqing made a skilled worker. As the electrical plant products produced by the market competitiveness, efficiency has been very bad, Zheng Xianghong can only get about 200 yuan a month wages. In August 1997, after more than a year in the electrical plant, Zheng Xianghong decided to resign, and in addition to find a competitive job. The following five years, Zheng Xianghong done China Life Insurance Company salesman, also had chicken farm. Shop chicken farms, because the market research too one-sided lose a lot of money. But it gave him a very valuable lesson - if the market research is not complete, we can only see the small market, can not see the big market.