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在“入世”的大背景下,报业市场竞争全面升级自不待言,新闻传媒界多方探讨竞争方略,“竞争力”成为大家关注的焦点。报纸的真正资源是新闻信息,报纸的本质特性是新闻传播,报纸的主导产品是新闻报道,报纸的立足之基是新闻质量。报纸
Under the background of “joining the WTO”, it is needless to say that the competition in the newspaper industry has been fully upgraded. The media and news media have discussed various aspects of the strategy of competition and “competitiveness” has become the focus of everybody’s attention. The true resources of newspapers are news information. The essential characteristics of newspapers are news media. The leading products of newspapers are news reports. Newspapers are based on news quality. newspaper