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白2003年第十届中国国际广告节在南京举办以来,南京的广告产业得到了迅猛发展,全市广告企业数翻四倍,从业人员增长三倍,广告经营额翻三番。2013年,南京拥有广告企业8242户,广告从业人员达到5.9万人,广告经营额超过220亿元,南京广告经营额约占全省的45%。南京广告产业集聚了丰厚的产业基础,拥有雄厚的资源优势,也迎来良好的发展契机。然而,与发达国家、
Since the 10th China International Advertising Festival was held in Nanjing in 2003, the advertising industry in Nanjing has witnessed rapid development. The number of advertising companies in the city has quadrupled, the number of employees has tripled, and the advertising revenue has tripled. In 2013, Nanjing had 8,242 advertising companies, 59,000 advertising employees, more than 22 billion yuan in advertising and 45% in Nanjing. Nanjing advertising industry gathered a huge industrial base, with strong resources, but also usher in a good opportunity for development. However, with developed countries,