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随着我国大型博览会的活动规模不断增大和复杂程度不断增加,会展活动需要招募大量的志愿者从而才能确保会展活动顺利的开展。尽管有些志愿者能够为会展活动的开展发挥着积极的作用,但是所存在的问题也是不容忽视的。对于会展活动中志愿者的管理最重要的挑战是计划之外的,本文将以2016年中国四川节能环保和新能源产业博览会为例,研究志愿者参与博览会活动动机的基础上,针对志愿者在博览会实践中存在的问题,提出大型博览会活动志愿者的有效管理对策,从而以实现企业和志愿者双赢。
With the ever-increasing scale and complexity of the large-scale expo in China, a large number of volunteers need to be recruited for exhibition activities so as to ensure smooth exhibition activities. Although some volunteers can play an active role in carrying out the MICE activities, the existing problems should not be overlooked. The most important challenge for the management of volunteers in exhibition activities is beyond planning. This article will take the 2016 China Sichuan Energy-saving and Environmental Protection and New Energy Industry Expo as an example to study the motivation of volunteers to participate in the Expo activities, Exposition problems in practice, proposed large-scale exposition activities of volunteers effective management strategies, so as to achieve win-win business and volunteers.