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CRM(客户关系管理)是一种新的运作模式和商业模式,也是一种新型的管理机制,旨在改善企业与客户之间的关系。本文将CRM应用于建立高职院校毕业生就业信息反馈体系,用定量化、科学化的技术手段实现高职毕业生就业信息的动态化监控,形成毕业生就业信息反馈机制,为高职院校及时调整专业设置、优化课程结构、深化教学改革、推进校企深度合作提供依据,这对于职业院校提升办学水平和提高办学效益具有重要作用。
CRM (customer relationship management) is a new mode of operation and business model, but also a new management mechanism designed to improve the relationship between business and customers. In this paper, CRM is applied to establish employment information feedback system for graduates of higher vocational colleges. With quantitative and scientific technical means, dynamic monitoring of employment information of graduates of higher vocational schools is realized. Feedback mechanism of graduates’ employment information is formed. School timely adjustment of professional settings, optimizing the curriculum structure, deepening the teaching reform, to promote the depth of cooperation between schools and enterprises to provide the basis for vocational colleges to enhance the level of running a school and improve the effectiveness of running an important role.