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手机接广告换免费通话时间广告公司和运营商将手机广告看做是获得新收入的机会。大量的研究显示,未来4年内手机广告市场的规模将达到10亿～240亿美元。许多公司在进行探索。MySpace提供了免费的广告资助版本;Blyk向16～24岁的消费者提供免费的通话时间和短信服务,前提是用户同意在手机上接收广告。尽管调查显示有80%～90%的消费者愿意以免费音乐或视频为条件在手机上接收广告,但这一市场仍然处于萌芽阶段。另外,向一个高度私密性的空间(私人手机)发送广告的“入侵性”是人们接受它的一个很大的障碍。
Mobile phone advertising for free talk time Advertising agencies and operators regard mobile advertising as a chance of receiving new revenue. A lot of research shows that in the next 4 years the size of the mobile advertising market will reach 1 billion to 24 billion US dollars. Many companies are exploring. MySpace offers a free, sponsored version; Blyk offers free calling and text messaging services to consumers ages 16-24, provided users agree to receive ads on their mobile phones. Although the survey shows that 80% to 90% of consumers are willing to receive advertisements on mobile phones on free music or video, this market is still in its infancy. In addition, “invasiveness” of sending ads to a highly private space (private cell phones) is a big hurdle for people to accept it.