论文部分内容阅读
水墨画是中国绘画的代表,它以笔法为主导用线作造型,将人们带入深远的意境中。随着时代和文化多元化的发展,中国传统的水墨艺术被逐渐运用到现代广告设计中,将传统艺术与现代审美相结合,为现代广告设计注入了新的活力。但是现代广告设计中运用水墨艺术,要认识到传统水墨艺术的魅力并找到水墨艺术与现代广告设计的结合点。
Ink and wash painting is the representative of Chinese painting. It takes the style of writing as the main line and takes the people into the far-reaching artistic conception. With the development of times and cultural diversification, the traditional Chinese ink art has been gradually applied to the design of modern advertising. The combination of traditional art and modern aesthetics has infused new vitality into the design of modern advertising. However, the use of ink art in modern advertising design should recognize the charm of traditional ink art and find the combination of ink art and modern advertising design.