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从实践中来到实践中去 ,在过去营销学发展的近百年的历程中 ,营销观念不断创新与丰富 ,不断地实现螺旋上升 ,营销观念的创新是营销领域前进的动力和知识源泉。本文对营销过去的观念创新作了一个全景式的回顾并对营销观念以后创新的方向作了展望
From practice to practice, in the past nearly 100 years of marketing development history, marketing concepts continue to innovate and enrich the continuous spiral to achieve the marketing concept of innovation is the driving force in the field of marketing and knowledge source. This article makes a panoramic review of the concept innovation of marketing in the past and looks forward to the future innovation of marketing concept