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采访古总时,他以短短三句话凝练出对2008年网络视频发展起落的感慨,“感动成就公益;媒体创造影响;危机改变营销。”诚然,充满爱心的社会关注视频报道,感动了观众也感动了优酷,因而成就了公益事业,成就了优酷爱心公益平台;在2008非凡年度层出不穷的热点事件中,视频极具故事性的表达能力,造就了超过预期的媒体影响力和热点冲击力;而随着全球经济危机到来,有危机,才有改变,才有创新,在危机之下追求更高性价比的营销策略成为必须的选择。言虽简但意犹存,我们有理由相信,在这位“维新者”带领下的优酷打造的互联网电视将为2009年视频营销带来新契机。
Interview with the ancient times, he concludes with just three sentences on the ups and downs of the development of online video in 2008, “touched the achievements of public interest; the media to create influence; crisis to change marketing.” Admittedly, caring social concern video coverage, Moved the audience also moved Youku, thus contributing to the cause of public welfare, the achievements of the Youku love public service platform; in 2008 extraordinary annual hot events, video highly storytelling expression, created more than expected media influence and hot spots Impact; and with the advent of the global economic crisis, there is a crisis, only change, innovation, the pursuit of more cost-effective under the crisis marketing strategy has become an essential choice. Although it is simple, but still exist, we have reason to believe that in this “reformers ” under the leadership of Youku to create Internet TV will bring new opportunities for video marketing in 2009.