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在以移动互联网为基础的新媒体时代,微信作为一种新兴、高效的信息交流方式已经在一部分博物馆、纪念馆的日常业务中得到初步应用。它能够及时将信息传递给观众,在满足观众个性化文化需求的同时向社会传递“正能量”。通过分析微信及公共平台在革命纪念馆中的应用情况和衍生问题,探讨在以信息技术为主要标志的传媒时代,作为以纪念性和爱国主义教育为主要特色的革命纪念馆,如何利用微信为观众提供文化信息服务,扩展宣传的时空,更好地发挥纪念馆爱国主义教育的社会作用。
In the era of new media based on the mobile Internet, WeChat, as a new and efficient means of information exchange, has been initially applied in the daily operations of some museums and memorials. It can transmit information to the audience in time and deliver “positive energy” to the society while meeting the audience’s personalized cultural needs. By analyzing the application and derivation of WeChat and the public platform in the Revolutionary Memorial Hall, this paper explores how the WeChat can be used as a memorial for the revolutionary memorial that features monumental and patriotic education in the era of the media with the information technology as the main symbol Cultural information service, expanding the space for publicity, and better exerting the social role of memorial education on patriotism.