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随着文化产业发展,网络媒体、手机媒体也迅速发展壮大,带给电视媒体的压力也越来越大。所有媒体为了保证自己的发展都在进行变革,电视媒体也需要变革。在电视媒体变革中电视台编辑起着举足轻重的作用,如何提高电视台编辑的策划效力成为我们要研究的重要命题。
With the development of cultural industries, the online media and mobile media have also rapidly developed and brought pressure on the television media. All media are making changes to ensure their own development and the television media needs change. In the television media change television editorial plays a decisive role, how to improve the effectiveness of television editorial planning becomes an important proposition we should study.