论文部分内容阅读
营销不再是将冷冰冰的产品硬卖给消费者,而是用娱乐化色彩为产品注入情感的因素,营造一种让他们感到欢愉的氛围,让消费者在得到快乐的同时,主动去购买产品。
Instead of selling hard-to-come products to consumers, marketing is using emotions to add emotion to products and creating a climate that makes them feel welcome, allowing consumers to take the initiative while they are happy product.