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转眼,恒通客车走过74年的风雨历程。回顾恒通客车品牌成长轨迹,不难发现,恒通客车始终都在坚持一种价值观:坚持差异化战略,造客户需要的车。即立足专业优势,通过差异化寻找市场空间。坚持品牌差异化,做强做大传统燃气优势作为中国最早的燃气客车生产企业,恒通客车有着60多年的燃气客车研发制造经验和技术积淀,可以说,燃气客车市场是恒通客车的传统优势所在。在分析了内外因素后,恒通客车确立了以公交客车为主的战略发展方向,找到了品牌差异化的生存路径,
Blink of an eye, Hengtong Bus 74 years of stormy history. Recalling the growth path of Hengtong Bus brand, it is not difficult to find that Hengtong Bus has always insisted on a value: adhere to the differentiation strategy, create the car customers need. That is based on professional advantages, through differentiation to find market space. Adhere to the brand differentiation, bigger and stronger Traditional gas advantages As China’s earliest gas bus manufacturer, Hengtong Bus has 60 years of experience in gas bus manufacturing and manufacturing experience, we can say that the gas bus market is the traditional advantages of Hengtong buses. After analyzing the internal and external factors, Hengtong Bus established the strategic direction of bus-based buses and found the survival path of brand differentiation.