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分析了国外较新的游憩价值评估方法——高级个体旅行费用法(AITCM)的理论适用性,严格按照其调查流程对福建省太姥山、白水洋和冠豸山景区进行了实地调研,运用截断泊松模型实证估计旅游需求函数以评估游憩价值。研究结果表明:三个景区的游憩价值分别为5.9438亿元、2.4566亿元、1.8292亿元;旅行费用、景点游憩数、游憩时间、月收入与旅游需求呈现显著负相关,性别、教育程度与旅游需求呈现显著正相关;理论分析与计量检验表明基于截断泊松模型的AITCM是一种适用于评估景区游憩价值的有效性较高的方法。研究对于政府制定景区经营权交易政策,景区管理者衡量旅游的社会收益,以及投资者开发管理景区等都具有重要启示作用。
This paper analyzes the theoretical applicability of AITCM, a new evaluation method of recreational value in foreign countries, and conducts field surveys in Taimu Mountain, Baishuyang and Guanyingshan Mountain in Fujian Province strictly according to its investigation process. The Poisson model empirically estimates the travel demand function to assess the recreational value. The results showed that the recreational value of the three scenic spots were 594.38 million yuan, 245.66 million yuan and 182.92 million yuan respectively. There was a significant negative correlation between the travel expenses, the number of tourist spots, the recreation time, the monthly income and the tourism demand. The gender, educational level and tourism There is a significant positive correlation between the demand and the demand. The theoretical analysis and measurement tests show that the AITCM based on the truncated Poisson model is a more effective method for evaluating the recreational value of scenic spots. The research has an important enlightenment for the government to formulate the trading policy of scenic area management right, scenic area managers to measure the social benefits of tourism, and investors to develop and manage scenic spots.