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随着媒介的进一步融合和新媒体的不断出现和发展,近几年我国媒介产品的变化主要体现在以下五个方面:1.媒介产品定位的调整。市场定位方面,传媒业由计划经济的卖方市场转向买方市场;受众定位方面,传播对象由“大众”趋向“小众”;风格定位方面,由市场化初期的可读性升华为成熟期的必读性。
With the further integration of media and the continuous appearance and development of new media, the changes of media products in China in recent years are mainly reflected in the following five aspects: 1. The adjustment of media product positioning. In terms of market positioning, the media industry shifted from the seller’s market in the planned economy to the buyer’s market. In terms of audience positioning, the target of communication was sublimated from “readiness” to “niche” and style positioning by the readability of the initial stage of marketization The maturity of the readability.