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电视媒体应正视新媒体在信息资源、交流互动和传播渠道上的优势,并善于借鉴和利用其优势实现取长补短,促进自身的长远发展。电视媒体应不断推陈出新,探索与新媒体融合的途径和方式,如优化新媒体信息传播平台、提升信息互动交流程度、构建立体化的信息传播渠道等。这将有利于实现电视媒体和新媒体在内容制作、传播渠道、接收方式上的互补和合作,为新媒体的进一步发展奠定坚实基础,也为电视媒体的长远发展提供助力。
The television media should face up to the advantages of the new media in the information resources, communication, interaction and communication channels and be good at drawing lessons from them and using their advantages to complement each other and promote their own long-term development. The television media should continue to innovate and explore ways and means of integration with new media, such as optimizing the platform for the dissemination of new media information, enhancing the level of information exchange and establishing a three-dimensional information dissemination channel. This will be conducive to realizing the complementarity and cooperation between television media and new media in content production, distribution and reception, laying a solid foundation for the further development of new media and providing assistance for the long-term development of the television media.