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国家经贸委、国家技术监督局最近联合发出《关于推动企业创名牌产品的若干意见》。 《意见》提出,创名牌的基础在企业。企业一方面要增强名牌意识,另一方面要强化市场观念,把市场定位、市场巩固、市场开拓等市场营销战略与实施名牌战略结合起来。围绕创名牌产品,企业要强化内部管理,建立健全质量保证体系;提高名牌产品的技术含量,特
The State Economic and Trade Commission and the State Bureau of Technical Supervision recently issued a “Several Opinions on Promoting Enterprises to Create Famous Brand Products.” The “Opinions” proposed that the basis for a brand name be established in the company. On the one hand, enterprises must increase their awareness of brand names. On the other hand, they must strengthen the concept of the market and combine marketing strategies such as market positioning, market consolidation, and market development with the implementation of brand strategy. In order to create brand-name products, companies must strengthen internal management, establish and improve the quality assurance system, and increase the technological content of brand-name products.