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随着我国社会经济的发展,社会文化事业的发展质量也进一步提升。体育文化产业作为我国文化产业体系中的重要组成部分,不仅关系到我国体育事业的发展,而且也对我国的文化软实力具有直接影响,从目前的现状看,我国的体育文化产业发展中还存在着诸多限制因素,为了适应社会经济可持续发展的方针,体育文化产业的发展应朝着生态化、绿色化的方向前进。本文就针对我国体育文化产业发展限制因子及生态化对策进行了分析和研究。
With the social and economic development in our country, the quality of the development of social and cultural undertakings has been further enhanced. As an important part of China’s cultural industry system, sports culture industry not only affects the development of sports in our country, but also has a direct impact on our country’s cultural soft power. Judging from the current situation, there exist still some problems in the development of China’s sports culture industry With many limitations, in order to adapt to the principle of sustainable social and economic development, the development of sports and cultural industries should move forward in the direction of ecology and greening. This article analyzes and studies the restrictive factors and the countermeasures of ecoturism for the development of sports and cultural industries in China.