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从20世纪80年代初起,飞利浦、日立、东芝、富士、松下、可口可乐这些跨国公司抓住难得的机遇,大力拓展中国市场。进入20世纪90年代,更多的跨国公司先后跨入中国市场的大门,开始了几十年和百年前他们的先辈们未竟的“中国淘金”之旅。实际上,对于中国市场这块魔方的玩法,大多数跨国公司当时也是处在“试水”阶段。当然,既然是初试水性,那么就在所难免会出现触礁或者溺水的情况。我们不妨探究一下这些跨国公司在中国“触礁”、“溺水”的核心原因,也就是所谓的“失败基因”的所在。狭隘的民族主义观念狭隘的民族主义是对自己民族的一种极端盲目的肯定,以及采用极端的手段来捍卫自己权益的努力。在质量隐患被曝光,而且造成消费者人身财产损害,并遭到中国媒体的严词批判后,同样也是囿于自己的狭隘民
Since the early 1980s, multinational corporations such as Philips, Hitachi, Toshiba, Fuji, Panasonic and Coca-Cola have seized the rare opportunities to vigorously expand the Chinese market. In the 1990s, more multinational companies entered the Chinese market one after the other and started the unfinished “China Gold Rush” journey decades and centuries ago. In fact, most of the multinationals were also at the “test-in-water” stage for the magic cube in the Chinese market. Of course, since it is the first test of water, then it is inevitable there will be a case of reefs or drowning. We might as well explore the core reason why these multinational corporations are “touching the ground” and “drowning” in China, where the so-called “gene of failure” lies. Narrow Nationalism Narrow nationalism is an extremely blind affirmation of one's own nation and one that uses extreme measures to defend one's rights. In the quality of exposure was exposed, but also caused damage to the personal and property consumers, and was Chinese stern criticism of the media, but also implied in their own narrow-minded people