论文部分内容阅读
广告是交流信息、繁荣经济的重要手段。酒的广告最早是和酒旗——酒幌子分不开的。早在战国时期,《韩非子·外储说右上》中就提到:“宋人有酤酒者,……悬帜甚高。”所谓帜,就是酒旗。我们从古画上可以看到,酒旗有绳索与旗杆下连通,有酒升旗,无酒降旗,酒店是否有酒出售,顾客一望而知,所以又被称为“望子”。酒旗强烈地显示了它作为广告而吸引顾客的经济功能。不知是哪个朝代的诗人,曾经用这样
Advertising is an important means of exchanging information and boosting the economy. Wine advertising is the first and wine flag - wine guise inseparable. As early as the Warring States period, “Han Feizi said that the upper right of the reserve,” mentioned: “The Song drank wine, ... ... a very high banner.” The so-called flag, is the flag. We can see from the ancient paintings, the wine flag has a rope under the flagpole connectivity, a wine flag, non-alcoholic flag, the hotel whether the sale of wine, the customer at a glance, it is also known as the “child of hope.” The wine flag strongly demonstrates its economic function of attracting customers as an advertisement. I do not know which dynasty poet, once used this