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在企业市场营销工作中,营销战略是一个基础。为了最大程度地挖掘市场的内在需求,明确市场的细分目标,企业必须要制定一定的市场营销战略。近年来,企业市场的营销战略越来越受到企业家们的重视。在激烈的市场竞争中,一个企业要想立足发展,必须要在营销战略思想和营销战略目标上,进行不断创新,制定科学合理的营销战略,以确保企业的永续发展。本文在此基础之上,首先简要分析了市场营销的现状,接着提出了几点创新营销战略的措施。
In corporate marketing, marketing strategy is a foundation. In order to excavate the internal demand of the market to the maximum extent, clear the market subdivision goal, the enterprise must formulate certain marketing strategy. In recent years, more and more attention has been paid to the marketing strategy of the enterprise market by entrepreneurs. In the fierce market competition, if an enterprise wants to base itself on its development, it must make continuous innovations in its marketing strategy and marketing strategy objectives and formulate a scientific and rational marketing strategy so as to ensure the sustainable development of the enterprise. Based on this, this article first briefly analyzes the current situation of marketing, and then puts forward some measures to innovate marketing strategy.