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随着时代和科技的不断发展,新媒体和互联网技术发展越来越快,从而使得人们获取信息的途径越来越多,而且越来越便捷。广播电视新闻作为传统媒体依然发挥着非常重要的作用,依然是人们获取新闻信息的主要途径。但是,面对新媒体一步一步带来的影响和冲击,广播电视新闻节目必须不断的整合,不断的进行创新,才能够更好的往下发展,才能继续保证一定的收视率。文章主要围绕在新媒体环境下,广播电视新闻的创新策略展开研究,旨在提高广播电视新闻节目的策划与制作水平,保证广播电视新闻节目的长久发展。
With the continuous development of the times and science and technology, the development of new media and Internet technology is getting faster and faster, which makes people have more and more access to information and is getting more and more convenient. Radio and television news still plays a very important role as traditional media and remains the main channel for people to obtain news and information. However, in the face of the impact and impact brought by the step by step new media, radio and television news programs must continue to be integrated and constantly innovate so that they can develop better and continue to secure certain ratings. The article focuses on the innovation strategy of radio and television news in the new media environment, and aims to improve the planning and production of radio and television news programs and ensure the long-term development of radio and television news programs.