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对不断强大的丰田,《哈佛商业评论》如此评论:“丰田最可怕的是一种原则的力量,一种追求极致的思维,而不只是生产工具与方法而已。”金融危机下的企业更需要这种经营管理理念。据美国专业调查机构——汽车数据公司公布统计数据显示,丰田汽车公司2008年上半年的全球销量为481.794万辆,超过通用汽车成为全球第一大汽车制造商,而丰田的利润甚至超过了通用与福特、戴克三大公司的总和。丰田在全球雄踞第一,中国市场的贡献功不可没。2008年上半年丰田在中国共销售新车28.5万辆,同比增长34%,远远高于行业的平均增长水平,在跨国公司中增幅最高。其中广州丰田仅凭
Commenting on the growing Toyota, the Harvard Business Review commented: “The most terrifying thing in Toyota is the power of principles, the pursuit of the ultimate mindset, not just the tools and methods of production.” "Financial Crisis Businesses More need for this management philosophy. According to statistics released by the U.S. professional investigation agency Car Data Corporation, Toyota Motor Corp. sold 4,817,994 units worldwide in the first half of 2008, surpassing General Motors and becoming the world’s largest car manufacturer, while Toyota’s profit even exceeded that of General Motors And Ford, Dyke, the sum of the three major companies. Toyota ranked first in the world, the contribution of the Chinese market contributed. In the first half of 2008, Toyota sold a total of 285,000 new cars in China, up 34% YoY, much higher than the average growth of the industry and the highest increase in MNCs. Guangzhou Toyota alone