论文部分内容阅读
微信公众号作为一种人们获得信息的重要渠道与端口,其所具有的信息活跃性与共享性以及互动性为当下的地面频道开拓了新的传播与影响方式,并使其产生了新的活力与发展的动力。在新媒体方兴未艾、不断发展的同时,地面频道如何在竞争中谋求生存与发展,积极利用微信公众号开展互动与推广是一项重要举措。本文就此对公众号运营作为地面频道接地气的有效渠道进行了探讨与论述。
As an important channel and port for people to obtain information, the activity and sharing of information and the interactive nature of WeChat public account have opened up a new way of communication and influence for the current terrestrial channel and brought it into a new vitality And the driving force of development. While new media is in the ascendant and evolving, it is an important measure for terrestrial channels to seek survival and development in the competition and make active use of the WeChat public account for interaction and promotion. This article discusses and discusses the operation of public number as an effective channel of ground channel grounding gas.