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旅游业在我国第三产业中是一个方兴未艾的产业属朝阳产业。所以,旅游业为取得较好的长期发展,需对自身进行多元化营销。生活水平的提高,闲暇时间的增多,可支配钱财的剩余,都促使着人们旅游行为的发生。影视作品将先进的科学技术和文化创意融合在一起,形成一种传播媒介,被作为各行业营销手段已经屡见不鲜。影视旅游作为旅游业的一种营销方式便应运而生。本文通过探讨影视旅游的概念,影视旅游的种类及其在旅游市场营销中应注意的问题再配以鲜活案例来说明影视旅游在现代旅游中是一种强有力的营销手段。
Tourism in China’s tertiary industry is a booming industry is a sunrise industry. Therefore, in order to achieve better long-term development in the tourism industry, we need to diversify ourselves. The improvement of living standards, the increase of leisure time and the surplus of disposable money all contribute to the people’s travel behavior. Film and television works will be advanced science and technology and cultural creativity together to form a kind of media, as a marketing tool has been commonplace in various industries. Film and television tourism as a marketing approach came into being. This article discusses the concept of film and television tourism, the types of film and television tourism and marketing should pay attention to the problem coupled with fresh cases to illustrate the film and television tourism in modern tourism is a powerful marketing tool.