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本文探讨了陕西旅游纪念品的市场现状及发展的因素,为其提出了一些可行的发展方向和设计方向。陕西旅游纪念品是陕西文化名片的衍生产品,是物质与精神的双重载体,传递着陕西的文化特征信息。旅游纪念品在中国有巨大的市场潜力。
This article explores the market status and development factors of tourism souvenirs in Shaanxi Province and puts forward some feasible development directions and design directions for them. Shaanxi tourism souvenir is a derivative product of Shaanxi cultural business card, which is a dual carrier of material and spirituality and transmits the cultural characteristic information of Shaanxi. Tourist souvenirs in China have huge market potential.