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塑造一个品牌需要持之以恒。每一个企业,一旦创立了某个品牌形象,就必须从道义上与这一形象共存亡。一个品牌就是一个承诺,做生意和做人之间并没有太大区别到了中秋,人们首先联想到的可能是月饼。但人们可能不会去想“冠生园”月饼。2∞5年5月,因“陈馅事件”倒掉的南京冠生园重出江湖,力图恢复当年曾有的辉煌。为此,新南京冠生园为重塑形象,在复业当日举行新闻发布会,并在当地各大媒体刊发了“南京冠生园致市民的公开信”,承诺新的经营团队将反思教训,勇于承过,做一家有良心的企业。
Shaping a brand needs perseverance. Every business, once created a brand image, must morally coexist with this image. A brand is a promise, business and life is not much difference between the Mid-Autumn Festival, people may first think of the moon cake. But people may not think about “Guan Sheng Yuan” moon cakes. 2 ∞ 5 years in May, due to “Chen stuffing event” poured out of Nanjing Guan Sheng Yuan came back, trying to restore the glory of the year. To this end, the new Nanjing Guan Sheng Yuan to reshape the image of the date of reunification held a press conference and major local media published a “Nanjing Guanshengyuan to the public an open letter,” promised a new management team will reflect on lessons learned, Have the courage to pass, to be a conscientious enterprise.