论文部分内容阅读
奥运互动资讯覆盖4亿微博用户、飙升超过3亿的奥运微博指数、超过3500万微观奥运日均使用用户、3500万次的“助威团”加油等等,每个数字都见证了腾讯微博在奥运期间利用优势资源聚力运营,依托“微观奥运”、“奥运微频道”以及“奥运助威团”等创新功能形态交出一份领先业界的傲人成绩单。在实现大众影响力爆发的同时,腾讯微博通过功能冠名、互动植入等形式,助力品牌客户在奥运期间借势达到了超出预期的高曝光、大影响,这也正标志着以腾讯微博为代表的社会
Olympic Games covered 400 million Weibo users, surpassed 300 million Olympic Weibo Indexes, more than 35 million micro-Olympic Games daily users, 35 million “cheer groups” and so on, each figure witnessed During the Olympic Games, Tencent Weibo has taken advantage of its advantageous resources to co-operate and delivered a proud record of achievements in the industry by relying on innovative functions such as “Micro Olympic”, “Olympic Micro Channel” and “Olympic Cheer Group” single. At the same time as the outbreak of public influence, Tencent Weibo helped feature brand names and interactive implants to help brand clients achieve higher-than-expected high-profile exposure during the Olympic Games, which is also signifying Tencent Micro Bo represents the community