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DSP 10在网络平台搜索过一次后,“草莓蛋糕”便从此阴魂不散?感兴趣的商品频繁地出现在电脑屏幕的各个位置?从未关注的产品和品牌似乎都已“销声匿迹”?其实,一切都取决于你曾经搜索和浏览过什么。DSP实现的是程序化购买、程序化投放和程序化优化这三件事。通过这些方式,我们改变了传统广告的操作方法,也消除了数字广告里所有的信息不对称,这是DSP平台最大的作用。高效、准确的特性使DSP平台迅速生长起来。易观研究数据显示,2014年中国DSP市场规模将达到34.8亿元,预计201 5年这一数字将达68.9亿元。
After the DSP 10 searches on the web platform once, “Strawberry Cake” disappears from time to time. Products of interest appear frequently on the screen of the computer. Products and brands that have never been seen seem to have disappeared. In fact, everything depends on what you have searched for and viewed. DSP is the program to buy, program delivery and program optimization of these three things. Through these methods, we have changed the traditional method of operation of advertising, but also eliminates all the information in digital advertising asymmetry, which is the largest DSP platform. Efficient, accurate features make DSP platform rapid growth. Analysys Research data show that in 2014 China’s DSP market will reach 3.48 billion yuan, is expected in 201 5 this figure will reach 68.9 billion yuan.