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今年是中国轿车企业竞争最为激烈的一年,其主要特征是降价,降价面之广、降价幅度之大前所未有。由于一汽大众产品的很多零部件,甚至大总成是从欧元区进口来的,欧元与人民币汇率的上升,造成成本的持续上涨;在整车价格不断下降,原材料价格一路飚升的大环境下,一汽大众以“成本是第一信号”为理念,全面开展了体系能力降成本,以进一步增强企业的竞争力。多年来,一汽大众产品以务
This year is the most competitive year for China’s sedan companies. Its main feature is price cuts and a wide range of price cuts. The price cut is unprecedented. Due to many parts and components of FAW-Volkswagen’s products, even large assemblies are imported from the Eurozone, the rise of the exchange rate between the Euro and the Renminbi has resulted in a continuous rise in costs. Under the circumstance of declining vehicle prices and soaring raw material prices, FAW-Volkswagen to “cost is the first signal ” for the concept of a comprehensive system to carry out the cost down, to further enhance the competitiveness of enterprises. Over the years, FAW-Volkswagen products to service