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现在的读者受到了更好的教育,习惯了免费的信息,面对无穷多的选择,口味日益挑剔,他们是历史上最聪明的读者。我们害怕这样的读者。就像只有从没来过北京的人才不担忧空气一样,不了解世界的人才会不害怕读者。不害怕是很简单的,两眼一瞪,得过且过,容易极了。难的是一面害怕聪明的读者,一面欢迎这样的读者。有时我想,如果历史上那些伟大的新闻从业者处在这个时代会做何反应呢?他们会非常兴奋。优秀的人总是因挑战而兴奋,别人才会沮丧。从来没有这么好的机会,让媒体从业者接受严苛的检验,从而把自己的事儿做得空前的好。现在这个机会就摆在我们面前,
Today’s readers are better educated, accustomed to free information, increasingly picky in the face of an endless choice of choices, and they are the smartest readers in history. We are afraid of such readers. Just as only people who have never been to Beijing worry about the air, people who do not know the world will not be afraid of readers. Not afraid of it is very simple, staring at both eyes, too and too easy. The hard part is the reader who is afraid of being smart and welcomes such reader. Sometimes I think, if the history of those great journalists in this era will react? They will be very excited. Good people are always excited by challenges and others are frustrated. Never had such a good opportunity for media practitioners to undergo harsh tests to make their own affairs as good as ever. Now this opportunity is before us,