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在电视业界竞争越来越激烈的今天,中国的城市电视台正面临着一个极为严峻的生存考验:内受央视和上星台的挤压,外受落地的境外电视的冲击。在内外交困的形势之下,寻找适当的对应策略,提升自身的核心竞争力,已经成为众多城市电视台的当务之急。一、本地化是城市电视台生存和发展
In the increasingly fierce competition in the television industry, China’s urban television station is facing a very serious test of survival: it is subject to the pressure of CCTV and Shang Xingtai and the impact of off-site overseas television. In the situation of internal and external difficulties, looking for appropriate strategies to enhance their own core competitiveness has become the top priority of many urban television stations. First, localization is the survival and development of urban television stations