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在抗击 SARS 的战役中,我们强有力的舆论引导既为防治非典创造了良好氛围,也直观、明显地映照了一些同志仍在固守的某些传统报道理念、报道模式的弊端,从而彰显出了改进和加强石油企业报新闻宣传工作的必要性和紧迫性,成为石油企业报与时俱进、大有作为的新的转折点,成为增强新闻报道针对性、实效性和吸引力、感染力的良好契机。SARS 这面特殊的镜子启示我们,必须增加信息透明度,充分尊重和满足受众的知情权。面对涉众广、危害烈
In the campaign against SARS, our strong guidance in public opinion not only created a good atmosphere for the prevention and treatment of SARS, but also intuitively clearly reflected the defects of some traditional reporting concepts and reporting models that some comrades are still sticking to, thus highlighting The necessity and urgency of improving and strengthening the press publicity work for oil companies has become a new turning point in which oil companies report to the times and do a great job as a good opportunity to enhance the pertinence, effectiveness, attractiveness and appeal of news reports. The special mirror of SARS has inspired us to increase the transparency of information and fully respect and satisfy the audience’s right to information. In the face of broad stakeholders, endangering the strong