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零售业态划时代的转变,给中国家电行业的发展带来了巨大的变化,以低价为主要显性表现的超市时代正逐渐进入多业态多价值呈现的销售终端。它们的介入,使厨房小家电的销售渠道也呈现出多样性的色彩。在进入2006年的今天,超市终端究竟占有一个什么样的位置,具有什么样的特点?笔者是一位在商海中实践的供货商。他以自身的体验,与您共同探析这一渠道的特点。新形势下,每个终端都面临重新站队的价值选择问题,正如行业人士云:各业态正急切需要模式设计,及早生成明晰的价值识别体系。谁先适应谁就是英雄,谁看不到游戏规则的转变谁就成为烈士!
The epoch-making shift in the retail industry has brought tremendous changes to the development of the home appliance industry in China. The era of supermarkets, with low prices as the dominant performance, is gradually entering the sales terminal with multi-format and multi-value presentations. Their intervention, the kitchen small appliances sales channels also showed a diversity of colors. Into the 2006 today, the supermarket terminal occupy exactly what kind of position, what kind of characteristics? I was a supplier in the practice of the sea. With his own experience, he and you explore the characteristics of this channel. Under the new situation, each terminal faces the problem of choosing the value of a new team. As the industry sources say, modes are urgently needed for pattern design and early generation of a clear value identification system. Who first adapt to who is a hero, who can not see the rules of the game who become a martyr!