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当今社会,将“城市品牌”作为一个城市筹码的竞争。文化创意,则是大竞争时代进行城市品牌营销的核心要素,文化创意产业的发展和推广,对城市品牌的营销有着至关重要的作用。近几年,南通市在经济发展的背景下对文化创意产业的发展非常重视,以此来增强城市品牌的竞争力。本文就南通市如何通过文化创意产业的发展成功营销城市品牌提出了一些意见和建议。
In today’s society, the “city brand” is used as a competition for city chips. Cultural creativity is the core element of city brand marketing in the era of great competition. The development and promotion of cultural and creative industries play an important role in the marketing of city brands. In recent years, Nantong City, in the context of economic development attaches great importance to the development of cultural and creative industries, in order to enhance the competitiveness of city brands. This article put forward some suggestions on how to successfully market the city brand through the development of cultural and creative industries in Nantong City.