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俄罗斯别斯兰人质事件使洲际酒店集团“送顾客到太空”的活动受挫。在“神州五号”成功发射之后,洲际酒店集团计划选送几批幸运顾客到俄罗斯接受太空训练,体验“杨利伟们”的感受,现在这一安排无限期推迟了。市场活动的尴尬并没有让集团的中国区市场经理郭凌云沮丧,相反,他不断提醒记者,新的市场活动会不断推出。比如本月旗下皇冠假日酒店开始冠名新的上海高尔夫比赛,比如两个月前洲际酒店集团为了纪念进入中国大陆二十周年举行的系列公关活动等等。上海银星皇冠假日酒店总经理王友仁表示,“以假日酒店命名的高尔夫公开赛,将一年一年办下去。”
The events in Beslan in Russia have frustrated InterContinental Hotels Group’s “customer-to-space” activities. After the successful launch of “Shenzhou V”, InterContinental Hotels Group plans to send several lucky customers to Russia to undergo space training and experience “Yang Liwei”, and the arrangement has now been postponed indefinitely. The embarrassment of the market did not frustrate Guo Lingyun, the Group’s China market manager. On the contrary, he constantly reminded reporters that new marketing activities will continue to be introduced. For example, this month’s Crowne Plaza Hotel started the title of the new Shanghai Golf Competition, such as two months ago Intercontinental Hotels Group to commemorate the 20th anniversary of entering mainland China held a series of public relations activities and so on. Wang Youren, general manager of Crowne Plaza Shanghai Silver Star, said: “The Holiday Inn named Golf Open will be run year after year.”