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新闻作为传播文化的重要媒介,能在很短的时间内将最有价值、最生动的内容展示给读者。而新闻标题,作为新闻的重要组成部分,其语言要求通俗简明、新鲜醒目、要对新闻内容具有很高的概括性,以此来吸引读者的注意力。而模因是靠复制而生存,通过模仿而传播的文化现象,因此,基于模因论的新闻标题翻译,能够让新闻标题的特点得到模仿和发展,能够有效地达到传播文化的目的。
As an important medium for the dissemination of culture, news can present readers with the most valuable and vivid content in a very short period of time. The news headlines, as an important part of the news, have simple and vivid language requirements and are eye-catching. They should have a high degree of generality in the news content in order to attract readers’ attention. The meme is a cultural phenomenon which survives through copying and spreads through imitation. Therefore, the translation of news headlines based on memetics can imitate and develop the characteristics of news headlines and effectively achieve the goal of disseminating culture.