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2009年2月19日,第五届亚洲国际品牌体育用品及运动时尚博览会(ISPOCHINA 2009)在北京拉开帷幕,来自20多个国家超过300个品牌齐集这一亚太专业运动用品行业平台,意大利、斯堪的纳维亚、奥地利等国更以国家展团方式参展,主办方德国慕尼黑国际博览集团表示,本次博览会是ISPO CHINA历史上规模最大的一届。为期三天的博览会上,户外品牌展团成为最大的亮点,本期“品牌”栏目,本刊带你走近这些中外领先户外品牌。
On February 19th, 2009, the 5th ISPOCHINA 2009 was opened in Beijing. More than 300 brands from more than 20 countries gathered in the Asia Pacific professional sporting goods industry platform. Italy, Scandinavia, Austria and other countries are also participating in the national pavilion. The organizer, Messe Munich, Germany, stated that this expo is the largest ever in the history of ISPO CHINA. During the three-day expo, the outdoor brand pavilion will become the biggest highlight. In this edition of the “Brands” section, this issue will take you closer to these leading Chinese and foreign outdoor brands.