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专业会议策划者、会议需求者和参会者是会议中心的主要客户群体,也是会议中心官方网站的主要访问人群。作为会议中心的营销渠道之一,精心设计的官方网站能够为潜在客户提供贴心的服务和优质的用户体验。基于客户需求视角,运用多案例探索性研究方法,分析国外会议业发达城市的会议中心官方网站的内容编排设计,进而为我国会议中心的官方网站设计提供借鉴,以便更好地为相关客户提供服务。
Professional meeting planners, conference demanders and attendees are the major client groups for the convention center and the main visitors to the convention center’s official website. As one of the conference center marketing channels, well-designed official website can provide potential customers with attentive service and high-quality user experience. Based on the customer’s needs, this paper uses multi-case exploratory research methods to analyze the content layout design of the official website of the conference center in the developed cities in foreign countries, so as to provide references for the design of the official website of China’s convention center in order to provide better service to related clients .