搞好企业公关工作的几点思考

• 作 者: 毕贞硕
• 出 处: 机电兵器政工
• 发表日期: 1994年03期
• 关键词: 公关工作 战略关系 外部公众 管理艺术 市场经济体制 整体利益 社会服务 社会关系网络 广结良缘 公关宣传

随着改革开放的深入和社会主义市场经济的建立,公共关系这门新兴的学科,不仅在实践中,而且在理论上逐步受到人们的重视。何谓公共关系?公共关系主要就是运用畅达良好的双向传播和完满的社会服务,与组织(一个企业,一个单位或一个团体等)的外部公众建立互利互助、真诚合作的战略关系,帮助组织树立良好的形象,提高组织的知名度和美誉度,以便更加有效地获得共

With the deepening of reform and opening up and the establishment of a socialist market economy, the emerging discipline of public relations has gradually attracted people’s attention not only in practice but also in theory. What is public relations? Public relations is mainly the use of smooth two-way communication and full social services. It establishes a strategic relationship of mutual benefit and sincere cooperation with the external public of an organization (a company, a unit or a group, etc.) to help establish a good organization. The image raises the visibility and reputation of the organization in order to achieve a more effective