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2001年春节过后,我从总部调往苏南某地级市(下面以A市代替)任职,负责当地的空调销售工作。在苏南的日子虽然只有不到一年的时间,但是我从中感受颇深,并取得了令人瞩目的业绩。 刚到A市时,我所面对的市场环境是非常恶劣的。当时的市场环境是这样的: A市空调市场竞争日趋激烈。由于A市地处富饶的长江三角洲地带,空调市场容量大,并且增长迅速,空调产品正从奢侈品快速向大众消费品过渡,城镇市场和农村市场逐渐成为空调消费主市场。越来越多的空调品牌重兵进入A市,本地品牌也有好几个,因此整个空调市场竞争愈演愈烈,部分厂商甚至将竞争的战场摆到了下面的城镇和农村。 与此同时,国美、苏宁等全国性专
After the Spring Festival in 2001, I moved from headquarters to a prefecture-level city in southern Jiangsu (to be replaced by city A below) and was responsible for the sales of local air-conditioners. Although less than a year's time in southern Jiangsu, I feel deeply and made remarkable achievements. When I first arrived in A City, the market environment I faced was very bad. At the time the market environment is this: A city air conditioning market is increasingly competitive. As A city is located in the fertile Yangtze River Delta, air conditioning market capacity, and the rapid growth of air-conditioning products are rapidly transition from luxury goods to mass consumer products, urban and rural markets have become the main air-conditioning consumer market. More and more air-conditioning brands heavily enter the A city, there are several local brands, so the competition intensified air-conditioning market, some manufacturers and even battle the battlefield will be placed below the towns and villages. At the same time, GOME, Suning and other national specialization