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通过对文化消费中读者的不同心理活动进行特征性分析,探讨了书籍装帧的审美价值对读者消费动机的影响及消费心理现象在书籍装帧设计中的作用。
Through the characteristic analysis of different psychological activities of readers in cultural consumption, this paper discusses the influence of aesthetic value of book binding on consumer motivation and the role of consumer psychology in book binding design.