【摘 要】
：
对于电影产业,后产品的盈利空间远远大于票房的收益,然而作为电影产业链压轴环节的后产品开发却是“唯票房至上”的中国电影市场的盲点,大大影响了我国电影后产品市场乃至整
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对于电影产业,后产品的盈利空间远远大于票房的收益,然而作为电影产业链压轴环节的后产品开发却是“唯票房至上”的中国电影市场的盲点,大大影响了我国电影后产品市场乃至整个电影产业的良性可持续发展。本文尝试通过对我国电影后产品开发现状的梳理,发现其中存在的问题,并积极探索应对之策,为促进我国电影后产品的健康发展提供借鉴意义。
For the film industry, after-product profitability is far greater than the proceeds from the box office, but as the film industry chain after the finale of the post-product development is “the only box office supremacy,” the blind spot in the Chinese movie market, greatly affected our post-movie products Market and the entire movie industry, the benign and sustainable development. This paper attempts to sort out the current situation of post-cinema product development in our country, find out the existing problems, and actively explore coping strategies to provide reference for promoting the healthy development of post-cinema products in China.
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