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在2015年10月,微信官方第一次公开了微信用户数据。1.2015年9月,微信用户平均日登录5.70亿人,其中,“15~29岁”的年轻人占60%。微信日活跃用户数量增长了64%,微信在一线至五线城市的渗透率分别为:93%,69%,43%,27%,28%;2.较之于“30~60岁”的年龄段,“10~30岁”这一群体的年轻人更多愁善感;3.微信用户每天语音通话时长累计2.80亿分钟,约相当于540年。其中,异地通话的“15~29岁”的年轻人占了58%;4.阅读方面,60后侧重鸡汤文化,80后关心国家大事,90后则更感兴趣娱乐八卦;
In October 2015, weChat official opened the WeChat user data for the first time. 1. In September 2015, WeChat subscribers recorded an average of 570 million daily visitors, of which 60% were young people aged 15 to 29. The number of WeChat active users increased by 64%. The penetration rates of WeChat in the first-tier cities and the fifth-tier cities are: 93%, 69%, 43%, 27% and 28% respectively; 2. Compared with the “30-60 years old ”The age group, “ 10 to 30 years old ”This group of young people more sentimental; 3 WeChat users daily voice call duration accumulated 280 million minutes, equivalent to about 540 years. Among them, the remote calls “15 ~ 29-year-old ” accounted for 58% of young people; 4 reading, 60 after the chicken soup culture, after 80 concerned about national events, 90 are more interested in entertainment gossip;