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广西由于优越的地理位置,可以与东盟国家进行合作,广西的各大媒体也充分发挥区位优势,通过各种媒介搭建起与东盟国家之间的合作交流平台,向东盟国家传播中国的文化,“一带一路”背景下广西面向东盟的文化传播存在一定的困境。本文将从“一带一路”背景下,优化广西面向东盟传播文化的策略方面进行分析,努力打造国际区域品牌领域,提升国家软实力。
Because of its superior geographical position, Guangxi can cooperate with ASEAN countries. Guangxi’s major media outlets also give full play to their geographical advantages and establish platforms for cooperation and exchange with ASEAN countries through various media, and disseminate the Chinese culture to ASEAN countries. Under the Belt and Road, there are some difficulties in Guangxi’s cultural transmission to ASEAN. This article will analyze from the perspective of “One Belt and One Road”, optimize Guangxi’s strategy of transmitting culture to ASEAN, and strive to build an international regional brand and upgrade its national soft power.