该以怎样的心态看待双11?

• 作 者: 高建成 张一夫 吴明毅 廖军雄 胡柯柯
• 机 构: 龙商网,超市周刊,深圳市万骏隆实业有限公司总部企划部,
• 出 处: 时代经贸
• 发表日期: 2016年32期
• 关键词: 线下 不可比 张一夫 消费欲望 实体店 网购 渠道成本 本档 全球购 网络零售

高建成:双11上午10点多,有数据显示交易额即达到1000亿,这样看,其他电商平台或垂直电商的数据也蛮可观,总结总的数据,再与线下数据(也需要收集)对比,可能更有代表性?吴明毅:线下数据相较于线上数据更难收集,口径太多所以水分更多,不可比;另一方面,我认为双11对线下是有较大拉动的,因为制造了销售旺销期,激发了大众的消费欲望,线上造大势、线下搭便车,其实各取了所需,各有收获。

Gao Jiancheng: Double 11 o’clock in the morning at 10 o’clock, there are data show that the transaction volume reached 100 billion, so look, other e-commerce platform or vertical e-commerce data is quite impressive summary of the total data, and then offline data Collected) Comparison may be more representative? Wu Mingyi: offline data is harder to collect than online data, too much caliber so more water, not comparable; on the other hand, I think double 11 on the line is more Big pull, because the manufacture of the sales season, stimulating the public’s desire to consume, create the general trend online, take a ride off the assembly line, in fact, each took the desired, each gain.